AVISENA ANNOUNCES PROMOTION OF RICH LOPEZ DEL RINCON TO EXECUTIVE VICE PRESIDENT

MIAMI, FL - Avisena (www.avisena.com), a new kind of medical billing and collections company, has announced the promotion of Rich Lopez del Rincon to the position of Executive Vice President.

“Rich is a valuable asset to Avisena,” said Albert Santalo, Avisena President and CEO. “He brings the ideal mix of dedication, talent and impressive sales and marketing management skills to our company.”

Lopez del Rincon is responsible for sales and marketing across the company as well as developing strategies for business development in current and expansion markets. His career spans across Professional Employment Organizations/HR Outsourcing Companies (PEOs), pharmaceuticals and the university/academia sector. He comes to Avisena from ADP TotalSource, a division of ADP (NYSE: ADP), where he held several senior leadership positions including Vice President of Client Services and Director of Sales. Before joining ADP, Lopez del Rincon spent four years as an integral member of the management team at Vincam Human Resources.

He holds a Bachelor of Arts in Psychology from the University of Miami (UM) with a minor in Philosophy. He is also an Adjunct Professor for the UM Sales Institute and holds the Senior Professional designation bestowed upon him by the Society of Human Resources Management.

Headquartered in Miami, Florida, Avisena (www.avisena.com) is a healthcare management company that helps medical practices collect more, spend less and live better. Avisena currently serves about 150 medical practices throughout the Southeast.

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