AVISENA HIRES MIKE MASEDA AS PRESIDENT & COO

MIAMI, FL - Avisena (www.avisena.com), a revenue cycle management company, has hired Mike Maseda as the company’s president and chief operating officer.

Maseda’s responsibilities will include managing day-to-day activities, as well as strengthening Avisena’s ability to deliver service through strategic and tactical management of operations.

Maseda comes to Avisena from ADP TotalSource, a division of ADP (NYSE: ADP), where he held several senior leadership positions including chief operating officer and general southeast region manager. While at ADP, he focused his efforts in growing a multi-million dollar business through his rigorous approach to business execution and product development. Before his 11 year tenure at ADP, Maseda was a Manager in KPMG Peat Marwick LLP’s Strategic Services Consulting Group.

“Mike was instrumental in assisting ADP Totalsource to grow from a $10M business to nearly $300M at one of ADP’s fastest growing division today,” said Albert Santalo, Avisena Chairman and Chief Executive Officer. “His deep experience in managing service-intensive businesses in both entrepreneurial and big company settings is a perfect fit for Avisena at this stage.”

Maseda holds a Bachelor of Science in Computer Science from University of Miami (UM); a Master of Science in Computer Science from the State University of New York (SUNY); and a Master in Business Administration from Harvard School of Business. He is also involved in his community as a Miami member of the Young Presidents Organization (YPO) as well as a member of the Baptist Health Foundation.

Headquartered in Miami, Florida, Avisena (www.avisena.com) is a healthcare management company that helps medical practices collect more, spend less and live better. Avisena currently serves more than 250 medical practices throughout the Southeast.